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Product Description

Natural Toothpaste with a Fluoride Alternative

Our Moothpaste took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible. Fluoride is needed to assist remineralization. However others told us they would never use, or give their children toothpaste that contained Fluoride. Also Fluoride does not agree with our ingredient philosophy.

Many argue that toothpaste is not meant to be swallowed and so the ingredients do not have to be safe for consumption. We just found that our own children seemed to treat toothpaste like sweets.

Surprisingly, there are other alternatives to Fluoride that would suit many people much better. They just cost a little more and are tricky to formulate with. But we did it and we think it is worth the few cents more per brushing. Instead of Calcium Fluoride we are using Calcium Hydroxypatatite. Like Fluoride, this helps remineralize teeth repairing small cracks and scratches so that the cracks do not attracted bacteria and lead to decay.

We do not use Glycerin as advised by dental practitioners as this can coat the teeth preventing remineralization. We do not use SLS, nor Titanium Dioxide, nor the type of preservatives we would not be comfortable having our children consume.

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Natural cleansers do not hold their foam as long as Sodium Lauryl Sulphate.

Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it.



Directions: Smear on toothpaste and clean those toothypegs at least twice a day for 2-3 minutes. If brushing manually, use vertical or circular strokes. Not too hard! Also floss. If you don’t normally floss, try it for 1 week and you will never look back.


Teeth Whitening Formula - with Bi-Carb

Aqua, Aloe Barbadensis (Aloe) Leaf Juice, Calcium Carbonate, Caprylic Capric Triglyceride, Xylitol Sweetener, Sodium Bicarbonate, Hydroxyapatite, Carageenan, Natural Flavour, Sodium N-Lauroylsarcosinate, Glyceryl Caprylate, P-Anisic Acid, Stevia Rebaudiana Leaf Extract.

Ingredient Description
Aqua Fancy name for purified water
Aloe Barbadensis (Aloe) Leaf Juice For plaque and oral health
Calcium Carbonate Chalk to remove plaque and polish
Caprylic Capric Triglyceride Coconut derived ester to keep things moist
Xylitol Sweetener also helps prevent bacteria sticking to teeth
Sodium Bicarbonate Baking Soda for Teeth Whitening
Hydroxyapatite Naturally occurring mineral substitute for Fluoride to assist re-mineralisation
Carageenan Food based thickener so it sticks on your toothbrush
Natural Flavour Low allergy so children (or adults) won’t say bleuuh
Sodium N-Lauroylsarcosinate Helps loosen plaque and other debris from the teeth
Glyceryl Caprylate To keep our Moothpaste fresh as a daisy
P-Anisic Acid Anise based preservative
Stevia Rebaudiana Leaf Extract Natural sweetener


We have always relied on evidence bases for our ingredients. Below are the evidence sources for hydroxyapatite and we are always open to any other formulation suggestions to make our products better for teeth whilst also being as edible as possible.

Studies Supporting HA as a Remineralising Alternative


Enamel and Dentine Remineralization by Nano-Hydroxyapatite Toothpastes


This in vitro study evaluated the effects of nano-hydroxyapatite (n-HAp) toothpastes on remineralization of bovine enamel and dentine subsurface lesions.


Specimens were demineralized, randomly divided into five groups, and exposed to an aqueous remineralizing solution for two and five weeks (37 °C). Brushing procedures were performed with the respective toothpaste/storage solution slurry twice daily (2 × 5 s; total contact time of the slurries 2 × 120 s/d): storage in remineralizing solution only (0); additional brushing with B (20 wt% zinc carbonate nano-hydroxyapatite, ZnCO3/n-HAp); BS (24 wt% ZnCO3/n-HAp); E (0.14 wt% amine fluoride); or A (7 wt% pure n-HAp). Differences in mineral loss (ΔΔZ) before and after storage/treatment were microradiographically evaluated.


Dentine groups 0, B, BS, and A showed significantly higher ΔΔZ values compared to E (p < 0.05; ANOVA). Enamel ΔΔZ values of group A were significantly higher compared to group E (p < 0.05), whilst no significant differences of these groups could be observed compared to 0, B, and BS (p > 0.05).


With the in vitro conditions chosen, toothpastes containing n-HAp revealed higher remineralizing effects compared to amine fluoride toothpastes with bovine dentine, and comparable trends were obtained for enamel.

Source: Peter Tschoppe, Daniela L. Zandim, Peter Martus, Andrej M. Kielbassa (2011) Enamel and dentine remineralization by nanohydroxyapatite toothpastes. Department of Operative Dentistry and Periodontology, University School of Dental Medicine. Berlin, Germany. Accepted 30 March 2011.

Remineralization Potential of New Toothpaste Containing Nano-Hydroxyapatite

A tooth specimen, on which artificial incipient caries had been induced, was immersed into two toothpaste slurries for remineralization. One contains nano-sized hydroxyapatite and fluoride, and the other contains nano-sized hydroxyapatite excluding fluoride. In order to evaluate the remineralization effect, the Vickers Hardness Number & SEM image of the enamel surface was evaluated at each step. There were significant differences in VHN values between those obtained before and after the remineralization steps. The results showed that the remineralization effect increased with increasing immersing time (P<0.05). However, there were no significant differences in VHN values between the two groups (P>0.05). SEM also demonstrated differences the in micro surface at each step. In conclusion, a toothpaste containing nano-sized hydroxyapatite has the potential to remineralize an incipient caries lesion. In addition, the addition of fluoride had no synergistic effect on remineralization.

Source: S. H. Jeong, S.O. Jang, K. N. Kim, H.K. Kwon, Y. D. Park, B.I. Kim, “Remineralization Potential of New Toothpaste Containing Nano- Hydroxyapatite”, Key Engineering Materials, Vols. 309-311, pp. 537-540, 2006

Enamel Surface Remineralization using Synthetic Nanohydroxyapatite


The purpose of this study was to evaluate the effects of synthetically processed (nano) hydroxyapatite particles in remineralization of the early enamel lesions in comparison with 2% sodium fluoride.

Materials and Methods

Thirty sound human premolars were divided into nanohydroxyapatite group (n = 15) and the sodium fluoride group (n = 15). The specimens were subjected to demineralization before being coated with 10% aqueous slurry of 20 nm nanohydroxyapatite or 2% sodium fluoride. The remineralizing efficacy of the materials was evaluated using surface microhardness (SMH) measurements, scanning microscopic analysis and analysis of the Ca/P ratio of the surface enamel. Data analysis was carried out using paired t-test and independent t-test.


The results showed that the nanohydroxyapatite group produced a surface morphology close to the biologic enamel, the increase in mineral content (Ca/P ratio) was more significant in the nanohydroxyapatite group (P< 0.05) and the SMH recovery was closer to the baseline level in the nanohydroxyapatite group (P < 0.05). Both the groups did not show any significant difference in thickness (P > 0.05).


The use of biomimetic nanohydroxyapatite as a remineralizing agent holds promise as a new synthetic enamel biocompatible material to repair early carious lesions.

Source: J. Shanti Swarup and Arathi Rao (2012) Enamel surface remineralization using synthetic nanohydroxyapatite. Contemporary Clinical Dentistry. 2012 Oct-Dec; 3(4): 433–436.