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Anti-Ageing SPF 15 Face Cream 75g

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Product Description

We have made an all-natural moisturiser for the face which is full of powerful anti-oxidants and then stirred through 19% of Zinc as the natural sun protection active. We do not use UV filters in this cream. The first thing people notice is the colour. It is a light tan colour as it is full of genuine natural anti-oxidants, and these are not always white. We also use Red Raspberry Seed Oil for natural SPF in the formula which is bright red. Secondly it is quite thick due to the natural actives and Zinc. However we find it spreads really easily.

There are two ways to achieve sun protection. Firstly UV filter chemicals can be used which absorb UV radiation. We again urge people to do a little bit of their own research into UV Filters. The second way is to use a physical barrier using either Zinc Oxide or Titanium Dioxide that reflects the radiation. We chose to use only Zinc Oxide only to reflect radiation.

Then for anti-ageing, we needed to help stop the free radical damage that contributes to visible signs of ageing.

Why the fuss about anti-oxidants and free radicals to Prevent Ageing?

free radical damage
Free radicals have an electron missing and cause cell damage when they "steal" an electron from other atoms. Anti-oxidants pair up with these free radicals helping prevent cell damage.

Free radicals are created as an essential part of life when food is oxidized to create energy, and also from UV radiation or other stress such as smoking. They are highly charged oxygen that cause "oxidisation". If you've seen a peeled apple turn brown, you've seen oxidation in action. Oxidization can also cause other health problems in the skin. Antioxidants help prevent oxidization by mopping up  free radicals. As antioxidants block the effects of free radicals, they end up being oxidized themselves. But better the ingredients than your skin, right?  This is why it's important to constantly replenish your supply of antioxidants.


Did you Know?

When cosmetic companies make references to their own studies, it pays to be a skeptic.  Cosmetic chemist and "cosmetic cop", Paula Begoin has asked these companies for their studies. She says "I have asked every cosmetics company whose product or products we've reviewed to show us their "study," and in all those 25 years, I have received only 5 of these studies (and NONE, and I mean NONE, of those 5 studies proved the claims the companies were making). There are lots of ways to use pseudo-science to create proof for a claim that, in reality, has very little to do with science and everything to do with marketing That is why the studies we provide are never done by us, but by independent bodies. Reference here 

Key Ingredients.

Please note: None of these studies were conducted by us. They are all performed by researchers from various universities.

That is the theory and there are lots of anti-oxidants, but putting any old anti-oxidant on the skin won't work. Firstly the ingredient needs to be stable enough not to combine with the oxygen in the air, and secondly it needs to penetrate into the skin sufficiently to work. So which ones do work, and which are only marketing hype?

Rather than a glossy brochure or vague reference to "studies", we think it would be better to see what independent researchers have found about these two ingredients when used topically.

green tea EGCG skin
EGCG actually looks like a white powder by the time it is purified from Green Tea. Normal Green Tea would do very little on the skin due to the low concentration of EGCG and other polyphenols.

EGCG (A Purified Polyphenol Derived From Green Tea)

Photoprotective effects of green tea polyphenols (EGCG). "The available evidence indicates that green tea has many biological effects that ameliorate the damaging effects of both UVA and UVB radiation. These biological activities differ from those of traditional sunscreens. Green tea polyphenols thus have the potential, when used in conjunction with traditional sunscreens, to further protect the skin against the adverse effects of ultraviolet radiation."Reference.

Dual mechanisms of green tea extract (EGCG)-induced cell survival in human epidermal keratinocytes  "EGCG increased the epidermal thickness of aged human skin in vivo ..."Reference.

Effects of polyphenols on skin damage due to ultraviolet A rays:  "These results show a protective effect of EGCG when applied topically before UVA exposure." Reference.


topical caffeine cosmetic
Topical Caffeine is a white powder. That doesn't look as nice so here is some coffee to perk us all up after this scientific reading.

Topical Caffeine

Protection from photodamage by topical application of caffeine after ultraviolet irradiation. Reference

UVB and Caffeine: Inhibiting the DNA Damage Response to Protect Against the Adverse Effects of UVB. Reference


Red Raspberry Seed Oil

red raspberry seed oil

This oil is a rich dark red and so is one of the reasons our cream is a tan colour.   It contains very high levels of Vitamin E (and we also add extra natural Vitamin E) as well as Vitamin A and Omega 3 and 6 Fatty Acids. This reportedly helps provide extra protection from UV.

Raspberry Seed Oil contains exceptionally high levels of alpha and gamma tocopherols (vit. E), vit. A and omega-3 and omega-6 fatty acids. This provides the skin with significant broad spectrum protection from damaging UV-A and UV-B rays."
Oils of Nature, 2008, O'lenick, Steinberg, Kelin and LaVay. Read more:


Niacindamide (Vitamin B3)

One of the key signs that skin has been exposed to a lot of sun over the years is areas of hyperpigmentation, age spots etc. Niacindamide is a widely studied ingredient that si used to help protect the skin from hyperpigmentation following UV exposure.


This cream is tinted brown due to the natural ingredients added. We designed this cream to be thick and moisturising to protect the skin from drying out . Best applied after washing the face. After 3-5 minutes check in the mirror and smooth out any areas of extra cream. Enjoy Summer!

MooGoo is proud to show ALL our ingredients on our website and packaging, not just the "Actives" or nicest sounding ones.


Aqua, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice (Aloe Vera), Zinc Oxide, Squalene (Olive), Coco-Caprylate (Coconut Based Conditioner), Cetearyl Glucoside, Cetearyl Alcohol, Rubus Idaeus (Red Raspberry) Seed Oil, Camellia Sinensis Leaf Extract (Standardised Green Tea ECGC), Niacindamide (Vitamin B3), Tocopherol (Natural Vitamin E), Acetum (Apple Cider Vinegar), Piroctone Olamine, Allantoin, Caffeine, Pyrus Malus (Apple) Extract, Humulus Lupulus (Hops) Extract.

Ingredient Description
Aqua When we were told that we have to call our purified water “Aqua” we thought they were kidding. But we can’t fight bureaucracy. So we aren’t trying to be fancy, but we do need to call our water “Aqua” sometimes.
Simmondsia Chinensis (Jojoba) Seed Oil Jojoba Oil is one of the most moisturising skin care oils around and is one of our all-time favourite moisturising oils. It is light and sinks into the skin easily. Curiously, Jojoba Oil is actually a liquid wax. It is also very non comedogenic meaning that it does not clog the pores. It makes for a good conditioner too. It helps keep the hair shaft smooth and soft. Most hair conditioners use silicone to coat the hair (cyclomethicone or dimethicone), however Jojoba Oil is much more natural and moisturising and doesn’t cause so much build-up.
Aloe Barbadensis Leaf Juice (Aloe Vera) CAloe Vera. Most people already know the cooling and soothing benefits of Aloe Vera. We loved it before we made skin care, and we love it in our creams.
Zinc Oxide The most natural sun protection barrier. There is a lot we would like to say about sunscreens but cannot. We strongly encourage people to start researching the ingredients in the sunscreen they choose and what the actual benefits may be.
Squalene (Olive) One of our favourite moisturising oils. It helps leave your skin moisturised and dewy. It is good for all skin types, including acne prone skin.
Our body produces a small amount of squalene, but the amount diminishes when we get older, starting in our twenties. Squalene is required for our skin to keep it moisturised and fight aging. It is also a unique antioxidant from olives that protects our skin from free-radical damages.
Since Olive squalene's composition is very similar to human sebum, it can penetrate our skin very quickly to help our skin to fight dryness. It enhances skin elasticity and moisture retention.
Coco-Caprylate (Coconut Based Conditioner) This coconut oil derived ingredients gives the skin a smooth finish. It is an alternative to the silicones uses in many creams. Silicone coats the skin in an occlusive slippery layer, while Coco Caprylate is much more moisturising and cool feeling on the skin.
Cetearyl Glucoside An Emulsifier is what holds all the various water, oils and extracts together. Cetearly Glucoside is a glucose based emulsifier which fits in with our philosophy of using food based ingredients in our skin care whenever we can.
Cetearyl Alcohol Creams are made from a mix of purified water and oils so as to be more moisturising than oil alone. To hold water and oils together, they need an emulsifying wax. We use a plant based wax that allows the water and oils to stay together.
Rubus Idaeus (Red Raspberry) Seed Oil A beautiful anti-oxidant oil that also has some natural SPF properties. It is red, obviously, so turns the cream an off-white colour.
Camellia Sinensis Leaf Extract (Standardised Green Tea ECGC) Green Tea Extract. Green Tea is well known for its strong antioxidant and anti-irritation actives.
Niacindamide (Vitamin B3) A widely studied ingredient, used topically to help prevent hyperpigmentation from sun damage. (We have all seen that!)
Tocopherol (Natural Vitamin E) We use the more expensive, natural Vitamin E in our creams, not synthetic. Natural Vitamin E has up to twice the bioavailability of synthetic forms. Vitamin E has antioxidant action as well as free radical scavenger properties. Abundant assortments of researchers from diversified medical fields have theorized that this can slow the aging process. (Sources: Skin Pharmacology and Applied Skin Physiology, November-December 2001, and Free Radical Biology and Medicine, October 1999).
Acetum (Apple Cider Vinegar) We added this originally to lower pH to that of the skin. But we also love the smell of the cream with this.
Piroctone Olamine Piroctone Olamine is an anti-yeast ingredient. Non-irritating, it  helps keep the cream free from bacteria and mould.
Allantoin Comfrey Root has long been known as a soothing plant. Allantoin was identified as the part of the plant that performed this function and it has since been synthesised to make it more concentrated and effective. So the allantoin we use is the pure ingredient. It is said to clean away dead tissue, allowing the growth of new healthy tissue. Allantoin has been also termed a counter irritant. It helps the skin to help itself. It is also promoted as preventing lines and wrinkles by assisting skin repair.
Caffeine As well as providing a barrier against UV, our formula also includes ingredients to help protect the skin from any UV damage that can still occur. Many studies show the protective effects of topical Caffeine such as this study submitted to the british Journal of Dermatology in 2007: These findings support the concept that topical application of caffeine.. may partially diminish photodamage as well as photocarcinogenesis. Source here. We also use EGCG for the same purpose.
Pyrus Malus (Apple) Extract Although often claimed as an anti-ageing ingredient, we aren’t totally convinced. But it does smell amazing, so we put in some of our creams as it combines well with the Hops Extract (our natural preservative).
Humulus Lupulus (Hops) Extract Cosmetic creams need to stay pure from bacteria. That is why ingredients like Parabens etc are used by a lot of companies. These work great at achieving their aim, but a lot of our “customers” prefer not to use them.  We worked for over a year to develop a preservation system based on Hop Extract. All our creams have now been checked for preservative efficacy using the British Pharmacopeia test. We are very proud that we are probably one of the first companies to develop this natural and edible anti-bacterial system into our creams.
green tea egcg

Did you know?

That there is only one main compound in Green Tea called "EGCG" that is responsible for most of Green Tea's amazing properties? The rest is just mostly leaf matter.  So although "Green Tea Extract" on a label could be just a tea bag dipped in water, we purchase 98% Pure EGCG which is so concentrated it is looks like this white powder. It is expensive too, but if you Google "EGCG UV Radiation" you should see why we think paying extra for the real thing is well worth it.